Collar length is measured from end of collar to center hole as show above.
(ex. If your dogs neck measurement is 15" then you would order size Large. Your dogs collar will then measure 15" from end of collar to center collar hole, as shown below).
See size chart below for reference and order appropriate size according to chart.  Also ensure to add your dogs actual neck measurement as required on product page as each collar is custom made to order according to your dogs neck measurement.



To measure, use a soft measuring tape and wrap it snugly around your dog's neck where you would like the collar to sit. Make sure that you are able to slip two fingers under the collar/measuring tape, and that it won't slip over your dog's head in case they ever try to back out of it.
As all collars are custom made, we make the collar accordingly to the measurement provided to us when please ensure to measure correctly as we do not offer refunds or exchanges for measurement error. If you need assistance please contact us at and we will be happy to help.
COMING SOON - For Martingale collars an additional measurement is needed as above which is the measurement around the largest part of the dogs head.